Cellufun is a mobile virtual community where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in more than 10 languages to create personal avatars, play social games, chat, shop and make friends. Cellufun partners with mobile operators, mobile device makers, and media companies such as Verizon Wireless, MetroPCS, Virgin Mobile, RIM, AOL, and USA Today to deliver branded entertainment and custom-designed mobile marketing solutions.
The company was founded in 2006 and is based on Wall Street in New York City. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Cellufun added a new revenue stream by introducing a premium virtual currency called "FunCoins" to compliment the existing "earned" currency called Cellupoints. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency. Cellufun's emphasis on community-driven mobile games and applications has created a community that, as of July 2009, consisted of over 2 million registered users